Working as a graphic designer at Paperpress, I contributed to the brand identity renewal project for the children's museum located in the largest national museum in seoul, south korea.

This is a brand identity renewal project for the National Museum of Korea for Children, which I participated as a graphic designer. The mission was to reorganize and reunite the current identity. The geometric curves, lines and shape reminds children of lego bricks and promotes creativity.

On top of that, it makes them feel like it’s a fun place to be at. Circles were used to express bubbly kids and lines for logical yet explorative nature of museum. By focusing on the main audience, the museum was transformed and filled with amiable atmosphere.